Production Soup · A Dallas creative studio

When someone asks Google — or ChatGPT — who's the best in your field, we make sure the answer is you.

Right now a prospect is asking that question, and a competitor's name is the one coming back. We'll pull the real answer — the whole conversation you're never in the room for — and send it to you, free.

The actual searches, on one private page. No pitch follows.

Founded by Daniel Figur 20+ years · brand & communications AT&T · Nike · Microsoft · Intel · NASA
01 / THE WORK

Some of this took a forty-person crew. The newest two took a week.

AT&T · national campaign
3D Systems · brand film
EKOCYCLE · product film
Production Soup · brand film, 2026
Production Soup · mood reel, 2026
3D Brooklyn · Supercell
02 / THE SHIFT

People still ask around.

Then

A friend's name

Recently

A Google search

Now

An AI answer

"Around" now includes the AI. It answers with a short list — and if you're not on it, there is no phone call.

What we found last month

A Dallas firm with three decades of wins. The AI named six competitors. It never came up once.

From a real report · June 2026 · names withheld

03 / HOW IT WORKS

Three steps. The first is free.

Step 01 · The free report
Free

We run the searches your clients run and send you what came back — including who's getting recommended instead of you.

  • Done before we ever talk
  • No call, no pitch, nothing to buy
Step 02 · The check-up
$1,500 credits to month one

The whole picture, with the receipts — and a 90-day plan you could run without ever hiring us.

  • 15–25 real questions, asked the way clients ask them
  • You next to three competitors, by name
  • A score we re-check every month

What we won't promise: no one controls what the AI says — anyone guaranteeing a specific AI answer is lying to you. We give the AI, and the people reading it, every good reason to name you — then re-measure monthly so you see exactly what moved.

04 / THE LEDGER

About the money

This comes out of the marketing budget you already have — the one paying to rank for searches people run less and less.

The line item
Typical cost
What you get
Agency crew
$12–20K / mo
A team of six, billed hourly
SEO retainer
$2–5K / mo
Rankings in decline
Production Soup
$4–10K / mo
The same work, checked monthly
One new client
$50K+ lifetime
The number that pays for everything above it
"The most-watched thing we shipped each quarter at AT&T wasn't an ad. It was four unscripted minutes of the leader, talking. That's still the whole job — only where people ask the question has changed."

Daniel FigurFounder · Dallas — 20+ years in corporate communications & marketing, most recently running executive communications across AT&T. More →

See what the AI says about you.

One private page, free. Fair warning: you might not love it.

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