AI Referral Marketing · Dallas–Fort Worth

When someone asks Google — or ChatGPT — who's the best in your field, we make sure the answer is you.

Your next client now asks AI who to hire before they ever call. Today, those answers name your competitors — by name. We'll show you exactly what buyers are being told about your category, free.

Real searches. Real receipts. Private page, nothing to buy, no call required.

Founded by Daniel Figur 20+ years · brand & communications AT&T · Nike · Microsoft · Intel · NASA
01 / THE SHIFT

Referrals didn't die. They moved.

Then

A friend's name

"Who did you use?" Business came from the people who vouched for you. It still does — there are just fewer of those conversations than there used to be.

Recently

A Google search

Buyers checked you before they called: your reviews, your site, your name on page one. Entire budgets were built to win that moment.

Now

An AI answer

Buyers ask ChatGPT, Gemini, or Google's AI to just tell them who's best — and get a short list. If you're not on it, the conversation is over before you knew it started.

What we found last month

We ran the read for a Dallas firm with three decades of wins behind it. The machines named six competitors. It never came up once. The owner had no idea — because this is the one conversation about your business you're never in the room for.

From a real report · June 2026 · names withheld

02 / HOW IT WORKS

Three steps. The first one's free, and it's real work.

Step 01 · The gift
Free

The AI Referral Report. We run the searches your buyers run and put what came back on one private page — including who got named instead of you.

  • Real queries, real receipts
  • Built for you before we ever talk
  • Nothing to buy, no call required
Step 02 · The diagnosis
$1,500 one-time · credits to month one

The Perception Check. The full picture, with a plan you could run without us.

  • 15–25 buyer questions across ChatGPT, Gemini & Google — with receipts
  • Your reputation vs. three named competitors
  • Exactly why you're invisible — and the 90-day fix, ranked by effort
  • A benchmark score we re-measure, so progress is provable
03 / STRAIGHT TALK

What we won't promise

Nobody controls the machines

  • We will never guarantee a ranking, a citation, or a specific AI answer. Anyone who does is lying to you.
  • We won't fake reviews, buy placements, or put a word in your mouth you didn't approve.
  • We won't show you a vanity dashboard instead of the actual receipts.

What we do instead

  • Give the machines — and the humans — every legitimate reason to name you: real work, made public, consistently.
  • Measure the same questions every month and show you the movement, receipt by receipt.
  • Tell you plainly if it isn't working, because the re-measure makes it impossible to hide.
04 / EVERY MONTH

What actually ships

Owner videos

You talk into your phone for three minutes. We turn it into the polished, professional presence buyers expect from the best in the field.

8–12×

Posts in your voice

Written from your actual cases, wins, and opinions — the citable public record of your expertise. You approve every word.

The monthly re-read

Same buyer questions, re-asked. Same market scan, re-run. You see exactly what moved — and what we're doing about what didn't.

4×/yr

An ad-grade spot

Once a quarter, your best offer gets a commercial-quality piece — the kind an agency would bill a crew for.

05 / THE LEDGER

Where this sits in your budget

It comes out of the marketing line you already have — the website person, the SEO retainer, the agency that "does LinkedIn." You're paying to rank for searches your buyers stopped running. This is the version of that line that still works.

The line item
Typical cost
What you get
Agency crew — exec content program
$12–20K / mo
A team of six, billed hourly
SEO retainer — the old moment
$2–5K / mo
Rankings for searches in decline
Production Soup — the program
$4–10K / mo
The same output, measured monthly
One new client, for most firms
$50K+ lifetime
The math that actually matters

The $1,500 Perception Check credits toward month one. The report before that is free.

"I've spent twenty years helping some of the biggest names in the world get chosen. The playbook didn't stop working — the place buyers ask the question moved. I built Production Soup so firms without a Fortune-500 budget get named where it now counts."

Daniel FigurFounder · Dallas, TX — 20+ years in corporate communications & marketing, most recently running executive communications across AT&T. Earlier work for teams at Nike, Microsoft, Intel, NASA, and 3D Systems. More about Daniel →

06 / QUESTIONS

Asked by every owner we talk to

Is this SEO?

It's what your SEO budget was always for — being found and chosen — updated for where buyers actually ask now. Classic SEO chases rankings on a results page. We work on what comes back when someone asks Google or an AI "who's the best," and on the public proof (video, writing, reviews, reputation) those answers draw from. The old moment still exists; it's just no longer the only one that matters.

How is this different from hiring a marketing agency?

Three ways. We start by measuring, free, so you see the problem before you spend a dollar. We're built for professional services — firms bought on trust, not impulse. And we re-measure the same questions every month, so you're never guessing whether it's working. Agencies quote $12–20K a month for a comparable program; we run $4–10K.

What do I actually have to do?

About three minutes at a time. You record short phone videos against scripts we write from your real cases and opinions, and you approve everything before it goes anywhere. We handle production, writing, publishing, and measurement. If you can leave a voicemail, you can do this.

What if AI already names us?

Then the free report will show you that — genuinely good news, and we'll say so. The next question becomes whether you stay named as the answers keep shifting, which is what the monthly re-read is for. Either way, you'll know instead of guessing.

The first step is free — and it's real work

See what the machines say about you.

We'll run the searches your buyers run and put the answers on one private page — including who's being named instead of you. No call required. Nothing to buy.

Get your free AI Referral Report