Campaign Production
End-to-end campaign creative from concept through final delivery. Brand campaigns, product launches, awareness pushes, seasonal activations, and multi-channel content systems. One producer owns the entire arc—no handoffs between departments, no telephone-game creative drift.
What this includes
- Creative strategy and campaign concepting grounded in competitive intelligence
- AI-powered competitive research across your category (we know what your competitors are running before your first call)
- Storyboarding and visual direction with AI-generated reference frames
- Full production: scripting, shooting direction, editing, motion graphics, sound design
- Multi-format delivery optimized per platform (not just re-cropped—re-edited)
- Performance variant generation: 3-5 creative variants per hero asset for A/B testing
Who this is for
Mid-market brands ($5M–$500M revenue) launching products, entering new markets, or replacing underperforming agency relationships. Especially effective for companies with strong products but weak creative infrastructure.
Video Production
Broadcast, social, and digital video produced through a pipeline designed for modern content velocity. Full production from scripting through final delivery in every format the modern media landscape requires: 16:9 landscape for broadcast and YouTube, 9:16 vertical for TikTok and Reels, 4:5 for Instagram feed, 1:1 square for social.
What this includes
- Script development and storyboarding with AI-assisted scene visualization
- Production management (talent, locations, equipment, scheduling)
- AI-assisted editing: rough cuts generated in hours, not days
- Motion graphics and animated storyboards
- Platform-specific cutdowns (6s, 15s, 30s, 60s) re-edited per platform attention dynamics
- Raw footage packages available for internal team use
- Color grading, sound design, and music licensing coordination
Who this is for
Brands that need consistent, high-volume video content without the overhead of a full-time production team. E-commerce companies running Meta and TikTok ads. B2B companies building thought-leadership video libraries. DFW businesses launching regional campaigns.
AI-Enhanced Creative
AI-powered creative production is not a buzzword at Production Soup—it's a specific, proprietary pipeline that handles competitive research, creative variant generation, performance grading, and asset optimization. The AI handles the repeatable; the producer handles the irreducible.
What the AI pipeline actually does
- Competitive intelligence: Automated scanning of competitor creative across Meta, Google, TikTok, and organic channels. Updated daily, not quarterly.
- Creative variant generation: AI-generated alternative hooks, visual treatments, and copy variations from a single hero concept. 3–5 testable variants per asset.
- Performance grading: Every creative asset scored against engagement benchmarks before launch—not after the budget is spent.
- Prospect discovery: For outbound campaigns, AI-powered identification of high-fit prospects using public data signals (funding events, leadership changes, expansion signals).
What AI does not do here
AI does not replace creative judgment. It does not write final copy. It does not make brand positioning decisions. It does not talk to your clients. Those are irreducible human tasks, and they are handled by a producer with 15 years of Fortune 500 experience. The AI accelerates timelines by roughly 35%—it does not replace the producer.
Creative Technology Consulting
For brands building internal creative operations. If your team is evaluating AI tools, designing production workflows, or trying to figure out what actually works versus what's vendor hype—this engagement is built on 15 years of enterprise-scale production at AT&T, Intel, Nike, and Microsoft.
What this includes
- Production pipeline audit: Map your current tools, workflows, bottlenecks, and cost centers
- AI readiness assessment: Which parts of your workflow benefit from AI now, which are premature
- Technology stack recommendation: Vendor-neutral evaluation with implementation roadmap
- Team training: Hands-on sessions for internal teams on AI-assisted creative workflows
- Workflow architecture: Design approval chains, asset management systems, and quality gates
Who this is for
CMOs and creative directors at companies with 20–500 employees who are investing in internal creative capability. Especially relevant if you're spending $50K+/year on agency fees and wondering if you can build some of that capability in-house.
How Engagement Works
Every project starts the same way: a 30-minute scoping call, followed by a detailed proposal with scope, timeline, deliverables, and price. No retainers. No hourly billing. No mystery. You know exactly what you're getting before you sign anything.
During production, you work directly with the founder—no account executives, no junior copywriter middleware, no creative-by-committee. One producer, one vision, one point of contact from kickoff to delivery.
Read about the founder's background or see past work to understand the level of creative judgment behind every project.