Ideas From the Production Floor

Articles on AI-powered creative production, choosing the right production partner, and building campaigns that work. Written by Daniel Figur from 15 years of producing for Nike, AT&T, Intel, Coca-Cola, and more.

Featured

What Is AI-Powered Creative Production? A Producer's Perspective

A working definition of AI-powered creative production from someone who runs the pipeline daily. What AI actually does in a production workflow, what humans still must do, and where the industry is headed.

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How to Choose a Creative Production Company in 2026

An evaluation framework for hiring a creative production partner. Portfolio depth, technical capability, timeline guarantees, pricing transparency, and the questions most companies forget to ask.

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The Enterprise Producer's Guide to AI Marketing Tools

A survey of the AI marketing landscape from someone who has used enterprise tools at AT&T, Intel, and Nike scale. Content generation, performance optimization, creative testing, and workflow automation.

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Dallas Creative Production: Why the Texas Triangle Is the Next Creative Hub

Why Dallas-Fort Worth is emerging as a serious creative production market. Corporate HQ relocations, mid-market company growth, new CMO hires, and what it means for Texas-based companies looking for production partners.

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From Fortune 500 to Solo Agency: What 15 Years of Creative Production Taught Me

Concrete lessons from producing campaigns for Nike, AT&T, Intel, NASA, and Coca-Cola. How enterprise budgets actually work, what creative direction really involves, and why the traditional agency model is broken.

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Topics We Cover

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AI Production
How AI fits into real creative workflows
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Video Production
Campaign video, social content, broadcast
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Strategy
Choosing partners, planning campaigns
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Dallas Market
Texas Triangle creative landscape

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